ALEJANDRA VACA
15+ years turning digital strategies into real results, for Fortune 500, major Latam & worldwide companies in many industries. Always data-driven, and enjoying the ride.
PORTFOLIO
Professional Profile
Digital Marketing Manager, Growth Manager & Performance Manager with over 15 years of experience transforming digital strategies for Fortune 500 companies and major Latam corporate enterprises. Specialized in Paid Media, Lead Generation, CRO and Growth Marketing across products, ecommerce and SaaS in diverse industries.
My expertise is focused on data-driven digital marketing, with a proven track record of improving ROI through integrated strategies in paid media, organic, and social media.
15+ YEARS OF DIGITAL LEADERSHIP
CLIENTS AND PARTNER BRANDS
SKILLS
Paid Media Strategy & Management - Lead Acquisition - PPC - Digital Media Management - SEO - Data Based Marketing - Digital Marketing Strategy - Social Media Management - Full Funnel Marketing Strategies Analytics and Measurement - Paid Media Optimization - Digital Project Management - Digital Creative Strategy.
Analytics and Data
GA4 | GTM | Adobe Analytics | CM360 | DV360 | Looker Studio | Tableau | Attribution Models | CRO | Google Optimizer | Agency Analytics
Paid Media
Google Ads | Meta Ads | TikTok Ads | LinkedIn Ads | Twitter Ads | Programmatic Advertising | PPC | SEMrush | Google Ads Editor | Snapchat Ads | Pinterest Ads
Growth Marketing
Lead Generation | CRO | Growth Marketing | Conversion Funnel Design | A/B Testing | Inbound Marketing | Retail Strategy | Business Intelligence
Social & Content
Meta | TikTok Shop | Instagram | Radian6 | Simply Measured | Social Monitoring | Content Marketing | Community Management
E-commerce & platforms
Shopify | Jumpseller | Wordpress | Amazon Manager | Wix | Magento | ATG E-commerce | AON Platform
AI & Automation
AI-powered marketing pipelines | Automated reporting | AI content optimization | Process automation | Online Data Mining - Claude - GPT - Gemini
Management Tools
Monday | Jira | Asana | Trello | Slack | Jirah | Clickup | Basecamp | Google Suite
CRM & Automation
Salesforce | Hubspot | IMeta CRM | Pipedrive | Go high level | Klaviyo | | Mailchimp
EDUCATION & ACADEMIC EXPERIENCE
DUOC UC
Strategic advertsing
Universidad Diego Portales
Advertising & Strategic Communications
Pontificia Universidad Católica de Chile
Music BA — Theory & Composition
•Lead Professor — Digital Advertising Strategy Diploma, UPacifico (2010)
•Professor — Communication Strategies Diploma, UChile (2012)
•Curriculum Designer — Advertising Program, INACAP (2013–2019)
•Professor — Digital Marketing, Universidad Central (2018)
•Professor — GA4, Performance & Digital Marketing, Adity Academy
•Professor — GA4, The Valley & IAB Academy
•E-learning Teacher — Paid Media & Digital Strategy, unLearni Platform
CERTIFICATIONS
